How to build awesome products – Resources and Links

Here you find some resources and links from my presentation „How to build awesome products – Product Discovery and Design Thinking at Corporate Scale“ from MobX Berlin (2016), Design Shapes (2018) and World Usability Congress (2018).

Images and charts




OTTO’s 13 principles for a successful product discovery

  1. Fall in love with the problem not with the solution.
  2. Put the customer in the center of everything you do.
  3. Gather all relevant perspectives.
  4. Create mutual understanding of the problem.
  5. Create mutual understanding of the goals and alignment.
  6. Be responsible for the whole product and the whole user experience.
  7. Be open for unexpected outcomes. But stay focused on solving the identified core problem.
  8. Reserve enough time for gathering knowledge, validation and iteration. But try to deliver value to the customer as fast as passible.
  9. Don’t start building the „Eierlegende Wollmilchsau“. Don’t stop at the MVP.
  10. Iterate! Iterate! Iterate!
  11. Don’t throw your discovery results „over the wall“. Integrate your engineers into the discovery process and support them during delivery.
  12. Focus on outcomes. Not on output.
  13. Be courageous.

OTTO’s user centered product development process (in German)

Related articles on this blog (in German)

Useful links

Books to read