Here you find some resources and links from my presentation „How to build great products – Product Discovery and Design Thinking at Corporate Scale“ from MobX Berlin, September 2016.
Images and charts
— Daniel Neuberger (@danielneuberger) September 25, 2014
11 principles for a successful product discovery
- Take enough time to explore and iterate. But keep discoveries small enough to create a validated solution in a couple of weeks.
- Integrate all relevant perspectives. But keep the core team small.
- On larger or new projects create goal alignment.
- Create a mutual understanding of the problem.
- Be open for unexpected outcomes. But stay focused on solving the identified core problem.
- Don’t start building the „Eierlegende Wollmilchsau“. Don’t stop at the MVP.
- Feel responsible for the whole product and the whole user experience
- Don’t throw your discovery results over the wall. Integrate your engineers into the discovery process and support them during execution.
- Don’t end the discovery with the launch. Look at the numbers and plan the next iteration.
- Be courageous!
Related articles on this blog (in German)
- Product Discovery – aber bitte richtig
- Der perfekte Product Design Sprint – die besten Methoden für kompakte 5 Tage (Artikelserie)
- Continuous Discovery in agiler Produktentwicklung (Dual-Track SCRUM)
- Product Discovery im Scrum-Alltag
- Digitale Innovationen erschaffen – Worauf kommt es an?
- Marty Cagan – Product discovery
- Marty Cagan – Discovery vs. delivery
- Jolie Zhou – Building products
- Rian van der Merve – Usable yet Useless: Why Every Business Needs Product Discovery
- Dan Brown – Beyond utility: Re-discovering product discovery
- Compendium of creative problem solving methods
- SAP – Introduction to Design Thinking
- IBM – Design Thinking Field Guide